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Watch straps

Technical canvas, genuine racing leather, suede and tropic rubber. Straps made for people who always look to the next peak.

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The mark

A rising chart. A look towards the peak.

  1. 01

    The start

    All growth starts at the bottom. The first stroke of our mark climbs with purpose: it is where everything begins.

  2. 02

    The dip

    Then it falls back. Not a drop, but the moment you gather momentum.

  3. 03

    The climb

    The longest stroke rises past the starting point. It is the direction we give every strap.

  4. 04

    The view

    The space inside the A looks up towards the peak. Aiming for value: AIM VALUE.

Collections

Seven collections, one direction.

From the sea to the track, from the office to the weekend: choose the material, then the colour.

Canvas

Technical canvas, rubber lining9 colours

Tropic

Perforated rubber6 colours

Vintage Racing

Genuine distressed perforated leather5 colours

Padded Racing

Genuine padded perforated leather4 colours

Rally

Genuine padded leather, rally holes4 colours

Suede

Genuine suede with contrast stitching6 colours

Suede Racing

Genuine perforated suede1 colour
Canvas — Black · white stitching
01 / 09 Black · white stitching
The detail

New colour, new character.

Same watch, different strap. Try the materials, colours and stitching.

Black · white stitching

See the collection View on Amazon
Where you take it

From the sea to the track.

01

Sea

Technical canvas and tropic rubber: the right character for days on the boat and on the rocks.

CanvasTropic
20
Size guide

Find your size.

Strap width is the distance between the lugs of the case, in millimetres. Measure it with a ruler or check your watch’s specifications.

  1. Measure the inner gap between the lugs.
  2. Choose the width below.
  3. See which collections come in that size.

Width

AIMVALUE

The next step is on your wrist.

Every AIMVALUE strap is sold on Amazon, in Italy and across Europe, where you’ll find prices, availability and every size.

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